Sunday, October 14, 2007

Session 4: Analytical CRM

In this second part on CRM, we will discuss how datawarehouse enables company to build customer knowledge. These technologies are very sophisticated and need reliable data to deliver the full value of their power.

find the slides in pdf format here.

And look at the slides below

Session 3 CRM

In this session we will see how technology enable a revolution in the business by introducing someone in the middle of the company: the customer. This is a true revolution that change the way company should be runned. In this first section we will discuss the fundamentals of CRM and look carefully how IT enables the customer centric company.

Please find the slide in pdf format here.

Or have a look at the slideshow below: